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Mission
Statement
Muse Communications' mission is to elevate the
baseline of the human-computer experience through
next-generation visualization and networking software
architecture.
Overview
Established in 1998, Muse Communications was founded
upon the idea of creating the first comprehensive
client/server technology that combines the sensory
impact of television with the interactive and
networking capabilities of the Internet.
Muse
Communications is comprised of a team with diverse
skill sets with backgrounds ranging from fashion
photography to computer engineering, the video
game industry and investment banking.
Target
Market & Customers
Muse's primary customers fall into two broad categories:
(1) media companies and broadband service providers
targeting the consumer market, and (2) corporate
customers.
Our
media and broadband solution is the infrastructure
that enables a whole new creative medium. Some
potential applications include the following:
- Ad agencies can produce
highly compelling, self-contained promotional
sites to drive viral marketing applications.
- Game and media companies
can create virtual lobbies and portals where
customers meet each other, check out a new CD
or game together, and discuss it--resulting
in increased customer loyalty and increased
revenue potentials.
- Market leaders can
efficiently upgrade their 2D web sites to far
more engaging 3D Muse sites.
- Broadband service providers-in
conjunction with major studios, television channel
programmers, and game publishers-can offer premium
content to their cable modem subscribers with
a mix of free and pay-per-view/pay-per-play
content available exclusively in the Muse environment.
Corporations can implement
a wide range of Muse-based solutions that reach
employees, customers, or vendors. Industry applications
encompass such diverse areas as:
Architecture.
- Corporate training
- Mechanical design
- Customer service
- Geographical information
systems
- Supply-chain management
- Financial data tracking
and analysis
- Sales and marketing
Corporate
customers can combine visually complex representations
(such as a 3D rendering of a new product) with
supporting applications (such as 3D representations
of the factory layout, project schedules, cost
take-offs, etc.). Plus, with the ability to bring
a real-world 3D representation to the PC-based
computing environment, Muse can facilitate the
crucial bricks-to-clicks transition.
Market Opportunity
Muse's target market consists of four key segments:
advertising and promotional sites; multi-user
3D MuseSites, including interactive virtual lobbies;
broadband service provider premium content; and
corporate applications. Offering the most powerful
end-to-end solution for integrating various digital
media in 3D environments, Muse is uniquely positioned
to drive the creation of next-generation, Internet-based
content.
We greatly
encourage you to write to us, or for that matter,
chat with us in a Muse site, about other potential
applications - both for fun and for business.
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